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Easy Affordable Email Marketing

Published 03/15/2012 and rated Ratingstars2 2 out of 5 stars
by Robyn Valenzuela
What can you use the app for?

MailCherry is an easy-to-use and cost effective application to aid in email marketing and campaigns. With MailCherry, users can create and send fantastic looking emails. The client used to send these emails also provides a screenshot of the email as it appears in over 20+ email clients. MailCherry also offers a way for users to run their email through many popular spam filters to ensure that their content reaches as many subscribers as possible. Also, MailCherry users can create an unlimited number of subscriber lists that they can store onto the MailCherry application. MailCherry also manages the Opt-out process and subscription preferences of its users' subscribers. Users can also looks at a number of charts and graphs to get information about how successful their campaigns were. MailCherry has advanced features here smart bounce processing and they are whitelisted at all of the major internet service providers. Finally, MailCherry has an extensive knowledge base available online and can also be reached via email to assist with and support its users.

MailCherry screenshot
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What is the history and popularity of the app?

MailCherry is an application that was created and is developed by a Greek company called w3. w3 specializes in web design and online marketing applications. w3 supports other applications in the customer management and marketing space like w3 CMS and RestOnline.

What are the differences to other apps?

MailCherry is mainly different from other apps in that they only charge by campaign instead of charging a monthly subscription or other fees. This is particularly useful for those who are just starting to build their email lists and want to explore an email marketing campaign's capabilities but aren't necessarily ready to blast everyone yet. In addition, MailCherry is very well designed and has a professional appearance. Finally, MailCherry doesn't force its brand and logo or links onto its user's emails giving them an even more professional look.

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How does the web app look and feel to use?

MailCherry's user interface is very easy to use and is offered in a number of different languages. Users can create subscriber lists, email newsletters, campaigns and do all of the pre-work before they actually need to pay MailCherry for anything. While MailCherry does offer a demo account, registering for a MailCherry account requires the user to complete a customer brief, which is a bit time consuming.

How does the registration process work?

The registration process for MailCherry is pretty strange. Interested users can log onto MailCherry and play around with their features through its demo account. However, for those looking to setup their own account a possibly purchase from MailCherry a campaign, they are asked to complete a customer brief .PDF and to send that to the company. This is about a 3-page .PDF of many questions about the user's intent of using the application and their business plans. This seemed a bit intrusive an inconvenient, but we are assuming that once it is completed that MailCherry would send these users their own login and password.

What does it cost to use the application?

MailCherry only charges per campaign. There is no monthly, registration or other hidden costs. There are five different campaign packages available. In fact, users can create and test a campaign with MailCherry and send it to up to 5 recipients and this is still completely free. They start with the Basic package which costs at €14,40 and supports up to 1,000 subscribers. Next is the Basic+ package which costs €28,80 and supports 2,500 subscribers. Next is the Pro package which costs €52,80 and supports 5,000 subscribers. Next is the Pro+ package which is €100,80 and supports 10,000 subscribers. Lastly, there is an Ultimate package and it costs €244,80 and supports 25,000 subscribers.

Who would you recommend the application to?

MailCherry seems like a solid application and may be a viable solution for many small businesses or freelancers who rely on email marketing to get their message and product exposure. However, MailCherry's sign up process is a bit disconcerting and time consuming and it makes this a difficult product to really recommend to anyone since it is such an inconvenience and obtrusive.

  • Create newsletter campaigns
  • Manage customer communications
  • Personalize emails with data lists
  • Reporting and analytics available to measure the success of certain campaigns
  • Beautiful and premium email templates offered

MailCherry video

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MailCherry pricing

Cheapest plan (per month) : €14.40
(1,000 subscribers)
Most expensive plan (per month) : €244.80
(25,000 subscribers)












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